When I was in elementary school and someone asked what I wanted to be when I got older, I’d always tell them that I wanted to be a photographer. But as I got older, it didn’t seem like it was a realistic option for me. I went to hair school because I figured that was a safe job to get and something I kind of liked doing. After doing hair for a few years, I decided to go back to school for photography and I was hopeful that by getting a degree in photography, I’d be able to find a good job afterwards. After my husband graduated with the degree I was working towards and he got a job at a dealership doing used car photography, I realized that I didn’t need a degree—I needed a portfolio.
I dropped all my classes and started working on building a portfolio that would attract the clients that I wanted to take. I got a job at a local apparel shop doing their new product photography at $12 an hour to gain some experience. After that, I landed a job with an Amazon marketing agency making $15 an hour. I gained so much experience in my time working with those two companies and building my portfolio than I ever would have by finishing school. Not to say that school isn’t going to teach you principles and fundamentals, I just knew that that route wasn’t for me.
Taking the leap to go full time freelance is an intimidating step, especially if you don’t have the support of another persons income. So I’ve compiled a list of 10 things to do before quitting your job and going full time freelance as a photographer.
Build a high-quality portfolio with work that demonstrates the types of brands you want to attract. Show imagery that demonstrates your skills and abilities.
Invest in the equipment and software needed to run a professional photography business.
Create a website and social media presence to promote your work and attract new clients. Be consistent with your post schedule and interact with other brands and businesses you would want to work with.
Start networking with other photographers and photo editors. Referrals can be the best way to gain business.
Develop a pricing strategy for your services as well as a detailed budget plan for your business.
Plan for your financial stability by establishing a savings account that could support you for a couple months.
Register your business legally and obtain any insurance to protect yourself from liability.
Have a system in place to manage your workflow, invoicing, and expense tracking
Create a contract template and establish clear guidelines for working with clients.
Consider investing in some online courses or working with a mentor to enhance your skills and see how they work.
These are all just suggestions and will differ depending on your specific situation. It can all be possible with the right amount of determination and dedication.